§ May 10, 2012
Studio-to-Market
I've been looking for ways to streamline the process of getting works to market more efficently. A brilliant businessman advised me years ago to consider adopting this phrase as a marketing mantra: "Ready, Fire, Aim."
With the help of the art department at Oasis CD, mastering services at Abbey Road Studios, and distribution services at CD Baby, I've found a way to write and record songs and get them to market (iTunes) while they are still fresh.
Self publishing artists face a mountain of obstacles; delays encountered in trying to create perfect packaging can really spoil the timing and relevance of good music. I'm focusing on making top notch recordings of songs I consider worth sharing, and anyone that helps smooth out the path from studio to market is a-okay by me!